In the digital transformation approaches in Zuellig Pharma Group, the Zuellig Pharma Distribution Hub project was initiated to design the enhancement of the systematic efficiency of both frontstage and backstage distribution operations, through the optimization of product systems and experience flows for internal Zuellig managements, the product clients and their distributors (hospitals, private clinics and pharmacies). The holistic service blueprint and interventions successfully reduced waste, and streamlined process handling of distribution management steps by 380% and manpower by 250%.

Zuellig Pharma
Distribution Hub

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ROLE

Service/System Design, UX Research, UI Design, CX Research and Design, Information architecture, Product management, Data analytics.

COMPANY

Zuellig Pharma Healthcare and Pharmaceutical
2022

Zuellig Pharma Global Group Singapore, Malaysia, Thailand, Vietnam, Phillipines

PROJECT CREDITS

Product Owner, Jason, Ladz Laureta
Head of Experience and Innovation, Camila Costa
Tech leads and development team

Design team, Mark Ong, Christie Pham, Preet Soni
Agile Coach and Scrum Master, Raphael Fabie
Key market stakeholders & APAC market leaders